Is it worth Selling on TikTok: Guide for Small Business

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Is it worth Selling on TikTok: TikTok has become a great way for businesses to sell and advertise goods and services on social media. Entrepreneurs are using this social media platform to reach a younger audience and boost their businesses.

Known for its short-form videos, TikTok’s unique discovery engine can help you connect with potential consumers. Poised to grow in years to come, TikTok is a smart place to advertise your business and sell goods and services.

Whether you are looking to create brand awareness, get leads, or sell your goods and services on TikTok, here is a guide on how you can leverage the vast social media platform.

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What is TikTok?

TikTok is a social media platform for creating, discovering, and sharing short-form videos. The app is used by people to share creativity, leisure, life hacks, and express themselves through singing, dancing, comedy, and lip-syncing.

With the use of hashtags, users can attract millions of followers and views making their content popular and trending for a couple of days.

On the TikTok app, there is a section known as TikTok Shop where businesses can set up their storefront to advertise and sell their goods and services.

Businesses can create visually compelling content and engage with customers seamlessly increasing their chances of making sales and creating strong customer service and consumer base.

How to get started on TikTok?

Create a TikTok business account:

If you don’t already have one, set up a TikTok business account. This will give you access to features like TikTok Shops.

One cannot create a business account directly; you will first set up a personal account and then edit your settings by clicking Manage Account. Once done, you can switch to a Pro Account, choose Business or Creator, and then pick a category for your business.

For seamless communication with your customers, you can link your website or online store and email address or phone number so they can easily reach you.

Sign up for TikTok shop:

Visit the TikTok Shop Seller page and sign up. You can become a TikTok Shop Seller without needing a specific fan threshold.

However, you must upload business documents to set up a TikTok Shop and wait one to two days for approval.

TikTok Shops enable you to display and sell products directly on TikTok through in-feed videos, LIVEs, and the product showcase tab.

Upload your products:

Add your products to your shop. Make sure to include appealing photos and descriptions.

Showcase your products in a way that can drive up your product’s appeal by using a good camera, lighting, and a good background that will make your product pop.

Tag your videos with products from your catalog. Make sure your catalog is simple and catchy so as not to overwhelm your audience.

Promote your products with content:

Create engaging videos showcasing your products. Use trending hashtags and popular music to attract viewers.

Use TikTok’s short-form video format to showcase your products uniquely and entertainingly. Highlight features, benefits, and use cases. Be creative and authentic.

You can experiment with various content such as:

Product demos: Show your product in action. How does it work? What problems does it solve?
Behind-the-scenes: Give viewers a glimpse of your production process or daily operations.
User-Generated Content: Encourage customers to create videos using your product and share them with a branded hashtag.
Challenges: Participate in TikTok challenges related to your niche or industry.

Consider paid Ads:

Explore TikTok Ads to reach a wider audience and boost sales. You can run campaigns targeting specific demographics or interests.

TikTok Promote allows you to turn a TikTok video into an ad to promote your campaign. To use TikTok Promote, select a video that you want to promote and choose the goal, budget, and timeframe for the campaign.

Collaborate with influencers:

TikTok influencers who align with your brand can significantly boost your product visibility.

Partnering with influencers will help expand your reach and feature your brand in new kinds of content, which can keep your brand top-of-mind for new and different audiences.

What are the advantages of selling on TikTok Shop?

Over 150 million active users:

Since its release in 2016, TikTok has over 150 million active users. This remarkable growth can be leveraged by businesses to tap into a larger audience and boost their brand’s growth effectively.

Your business can reach the right audience if you create interest-based content, maximise the power of branding, and take advantage of TikTok Shop Seller Centre. Utilise hashtags and partner with content creators who can make your brand visible to over a million users. People also go viral by promoting user-generated content.

Customer insights:

The TikTok Shop Seller Center provides data analytics, allowing you to track customer behaviour, age, gender, ad performance metrics, and more.

With this information and report, businesses can create highly targeted marketing campaigns which increases the chances of going viral.

Seamless shopping experience:

TikTok Shop integrates seamlessly with the platform, enabling viewers to purchase products directly from videos without leaving TikTok.

You can sell your products through live streams where users can buy them with minimal friction.

Quick and easy shipping options:

TikTok Shop simplifies shipping, potentially saving you days of work. In the TikTok platform, you can either handle your own shipping with a courier of your choice or TikTok can use their ready-to-go shipping infrastructure.

What are the disadvantages of selling on TikTok Shop?

Content creation pressure: To sell products on TikTok, your business will need to create engaging video content that resonates with users. This can be time-consuming and requires creativity.

Fees on purchases: TikTok charges fees on transactions made through the platform. These fees can add up over time and impact your overall costs.

Limited control over brand reputation: Brands have limited control over how sellers market their products and which video creators endorse them.

Platform risks: Relying solely on TikTok as a primary sales channel poses a risk. Algorithm changes, account bans, or a decline in TikTok’s popularity could disrupt your business operations.

Take your TikTok selling to the next level with BusinAssist

BusinAssist offers business solutions even for eCommerce companies. You can incorporate your UK limited company formation with our international company formation services. With our simple and easy online process, you will be able to fill in your details as we do all the paperwork and submit them to Companies House.

Once you start trading, we can help you set up your business bank account. We have partnerships with banks such as Tide and Cashplus where you can get up to £70 cash back once you open a business bank account. You can seamlessly open a UK business bank account online without the need to travel to the UK to sign paperworks.

We also offer VAT registration service for businesses that meet the £90,000 threshold. You must register for VAT if your company’s total VAT taxable turnover will be more than £90,000 in the next 30-day period. Additionally, you can voluntarily register for VAT even if your business has not met the threshold.

We provide VAT registration services to eCommerce sellers from around the globe for all types of businesses.

For more information, contact us at info@businassist.com.

Remember that while TikTok Shop offers opportunities, it’s essential to weigh disadvantages against the potential benefits. Is it worth Selling on TikTok since you will reach a wider consumer base.

FAQs

Q: Can you sell digital products on TikTok Shop?
Ans: Yes, you can sell digital products on TikTok Shop and it is a great way to reach a wide audience.

Q: How to sell on TikTok Shop UK?
Ans: If you’re interested in selling on TikTok Shop in the UK, you can visit the TikTok Shop UK Seller and sign up. Once registered, upload your products, link your accounts to your TikTok account, and create shoppable content to boost sales.

Q: Can anyone sell on TikTok Shop?
Ans: Yes, anyone can sell on TikTok Shop. Whether you’re an individual seller, a small business, or a brand, you can create your own in-app store and showcase your products through shoppable videos. Just sign up as a seller, upload your products, and start selling.

Q: Can you sell on TikTok without TikTok Shop?
Ans: Yes, you can sell on TikTok without using TikTok Shop. While TikTok Shop provides a dedicated platform for selling within the app, you can still promote and sell products on TikTok even without using TikTok Shop.

Q: Can you sell services on TikTok Shop?
Ans: Yes, you can sell services on TikTok Shop. While it’s commonly associated with physical products, TikTok Shop also allows service-based sellers. You can create engaging videos to promote your services, share information, and encourage viewers to reach out. Just make sure your content aligns with TikTok’s guidelines and community standards.

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